By Playing This Game, You Deliver Bikes in Africa

One company is taking a different approach to gamifying charity: by playing a game on your iPhone, you provide transportation to people in Africa

The Global Gaming Initiative uses popular mobile game genres to create games that “make play purposeful.” The company’s first game, Sidekick Cycle, provides people in poor regions in Africa with bikes, through a partnership with charity World Bicycle Relief.

Sidekick Cycle, which was released last week on iTunes, is a downhill racing game where players navigate a bicycle on progressively difficult terrain. Half the proceeds are going to World Bicycle Relief. For every 387 games sold, a bike goes to a disadvantaged child. The game even keeps players updated with how many bikes they have helped donate. This is a different approach to gamification for charity, as Sidekick Cycle exists as a game with good mechanics first and a teaching tool second Read more…

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