Analysts: Twitter IPO Won’t Alter User Experience

Ask any consumer tech startup in Silicon Valley about its primary focus, and you’ll undoubtedly hear about some type of commitment to the user experience

Without a doubt, Twitter as a public company will operate differently as a business — after all, they’ll have to answer to shareholders. But what kind of change can Twitter’s reported 240 million monthly active users expect in regards to their day-to-day experience on the platform?

According to analysts, not a whole lot

“Twitter will be most successful if nothing changes from its user experience,” says Nate Elliott, VP and principal analyst at Forrester Research. Read more…

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