If you watched Ylvis’ “The Fox” and thought, “This would be better if it featured buff guys with hairless chests,” then this is the video for you.
Abercrombie & Fitch employed its army of male models for a black-and-white cover of the novelty tune, which is mercifully shortened to about a minute. Based on past A&F projects, this may yield millions in earned media: The company’s “Call Me Maybe” cover has netted more than 20 million YouTube views
What do you think of A&F’s cover? Tell us in the comments below.
Image: YouTube, Abercrombie & Fitch Read more…
More about Advertising, Viral Videos, Marketing, Business, and Videos
Read more : Abercrombie & Fitch Covers Ylvis’ ‘The Fox’
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.