App stores from Google and Apple offer developers instant, international reach. But a new study from Flurry suggests most American app makers aren’t really taking advantage of that, to their peril.
But one startup, Quip, is seizing that opportunity by offering its word-processing app for tablets and smartphones in five new languages—less than a month after it launched.
Few enough English speakers have even heard of Quip, a competitor to Microsoft’s Office 365 and Google Apps.
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