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SummerSlam Is a Social-Media Smash With Fans Online

Johncenagetty

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Never a company to twiddle its thumbs on the social side of things, World Wrestling Entertainment unveiled new features for SummerSlam 2013, including a social-media hub and Google Glass integration.

Now, just over week after August’s annual extravaganza of body-slams and verbal theatrics, WWE says the digital results are in. Unsurprisingly, they paint a very successful picture

Perhaps most impressive is that this year’s event generated 28% more social conversation than last year’s edition, according to data from analytics firm Trendrr. (Trendrr provided the data to WWE, which it then shared exclusively with Mashable Read more…

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