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Facebook Consumer Marketing Head Goes to Twitter



Twitter has poached Facebook’s head of consumer and mobile marketing, Kate Jhaveri, according to a report.

Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday afternoon:

Hello @twitter! I’m excited to be joining the #consumermarketing flock! #letthefunbegin

— kate jhaveri (@taneyhill) August 30, 2013

Jhaveri, pictured below, joined Facebook in August 2010 and stopped working at the company sometime this month, according to her LinkedIn profile. She had previously served as consumer and online marketing director at Microsoft. Read more…

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