A move by General Motors to reconsider its decision to pull Facebook advertising may have more to do with contests and giveaways than it has to do with a sudden rethinking of the automaker’s social media strategy.
Charlotte Reynolds, an online marketing specialist, says recent changes require brands to use apps to run giveaways and collect contest registration. That may be forcing GM to consider a limited amount of paid advertising on Facebook.
“I don’t think it’s that they re-thought the need for social media,” Reynolds said. “Rather, it’s
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