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The Twitter Rebellion: App.net Offers a Hacker’s Alternative

Twitter is looking into making TV shows. That direction would have been unimaginable four years ago. But the Flock has made its nest. Twitter is a media goose that wants to lay a golden egg. And entrepreneur Dalton Caldwell doesn’t believe the company can squeeze it out.

Caldwell is building App.net, which he calls a “real-time social feed without the ads.” He wants a Twitter-like service that acts as infrastructure, the “dial tone for the real-time Web,” not an advertising vehicle with a captive, chattering audience.

ReadWriteWeb caught up with Caldwell in his office on Wednesday, just after Zynga, maker of those addictive games on Facebook and elsewhere, announced its miserable quarterly earnings. “I’ve seen this movie before,” Caldwell said of the ad-based social network landscape. Twitter and Facebook have grown large enough that they’re able to make money from socially targeted advertising, but neither has found the formula that will generate enough cash to build a lasting business.

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