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Music or Marketing? Artist-Branded Apps Search for a Hit

When the iPhone welcomed third-party apps four years ago, the music industry, like everyone else, scrambled to find a revenue-generating angle. Band-specific apps began rolling out, highlighting musicians in the App Store. They haven’t exactly been smash hits, but this app category still has potential to promote not-so-starving artists.

If you slide down through the top 100 apps in the

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