Call it a rare win-win-win for online corporate marketing: Internet pranksters successfully hijacked Walmart’s Sheets Energy Strips campaign, Walmart and Sheets reaped all the publicity they could have hoped for – and the citizens of Kodiak, Alaska, got a rare visit from an international rap star. Does that mean Walmart ran a brilliant social network promotion? Well, no – and yes.
Walmart’s online promotion of Sheets Energy Strips (think Red Bull meets Listerine tongue strips) promised to send Florida-based rapper Pitbull to the Walmart store that racked up the most likes on Facebook. On June 29, David Thorpe and Jon Hendren, two writers from the website Something Awful, spurred fans on Twitter and Reddit to “like” the Facebook page of the most remote Walmart in America, located in Kodiak, Alaska.
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