This week Smosh, the Web celebrity duo comprised of Millennials Anthony Padilla and Ian Hecox, hit five million subscribers on YouTube. They’re likely the most famous Web celebrities you’ve never heard of, but to Google, it’s DIY comedians like these that are turning its premium channels into big money.
Smosh’s electronic mob of five million subscribers watches not just what Padilla and Hecox do on YouTube, but what they say and write on Twitter, Tumblr and their website Smosh.com, which has slowly been morphing into the YouTubers’ equivalent of BuzzFeed.
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