Enterprises are racing to connect legacy data to increasingly critical mobile applications. The companies that get there first will gain significant competitive advantages, but the traditional means of tying together existing data and mobile apps are difficult and expensive. A new class of startups delivering what is known as back-end as a service, or BaaS, plans to change all that.
Some of the biggest technology companies in the world have been built around storing enterprise data. Oracle, SAP and IBM all have legacy products that enterprises have traditionally turned to for data storage, along with services such as WebSphere and JBoss. That data is often stuck behind corporate firewalls and functionality is tied to the feature set of the storage provider.
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