We’re running a series based on Mary Meeker’s Internet Trends report mid-year, in which she listed 50+ industries that are being “reimagined” by social and mobile technologies. One of her slides was about the home improvement information industry, which up till recently revolved around broadcast media like magazines and TV. Meeker pointed to a new generation of home improvement services, like Houzz and One Kings Lane, that is making this industry much more two-way… and useful!
Houzz describes itself as “the leading online platform for home remodeling and design.” As well as offering a Pinterest-like catalog of colorful home designs for users to browse, it has hundreds of articles and community discussions. However, the real killer feature of Houzz is that it connects homeowners with designers and home improvement professionals.
The previous generation of home improvement information services is typified by Better Homes and Gardens, a magazine boasting the fourth highest circulation in the United States. Better Homes and Gardens is owned by The Meredith Corporation and has been around since 1922.
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