Facebook’s New App Center Is Here: The Details

Okay folks, we’re live at Facebook’s press event for… sure enough, its new mobile App Center, the one that started leaking out earlier today. The company shared most of the details about how the store will work during a May press announcement, but to review: it’ll be one central store for finding any app across web, iOS, Android, mobile web, etc. You’ll get app suggestions based on ratings and what your friends play, similar to previous recommendation features that Facebook has provided over the years. And, paid apps are also part of the deal.

We’re following up with further details, but for now, here’s the official announcement.

· The App Center is launching tonight with more than 600 social apps, including Nike+ GPS, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something, and Pinterest.

· Each person will have a personalized experience in the App Center, with recommendations based on the apps they and their friends use, whether that be games or fashion, food, fitness, travel, or other lifestyle apps.

· You’ll only see high quality apps in the App Center, based on user ratings and engagement.

· The App Center is available on mobile via the Facebook apps for iOS and Android, or by accessing Facebook.com on mobile.

Stats:

· More than 230 million people play games on Facebook every month

· More than 130 games on Facebook have more than 1 million monthly active users.

· More than 4,500 timeline apps have launched since f8 in September 2011.

· Facebook drove people to the Apple App Store 83 million times in May.

· Facebook drove people to iOS apps 134 million times in May (someone who already has the app and is directed back to it from Facebook.)

· As of May, seven of the top 10 grossing iOS apps and six of the top 10 Android apps have integrated with Facebook.