Shrugging off bias concerns, psychology researchers have long relied on undergraduate college students to be their study subjects – so much so that the average American college student is 4,000 times more likely than an average person to be a subject of a study.
Now researchers think they may have a Web-based solution to address the bias problem that arises when you rely on college students. Call it crowd-sourced psychology.
As outlined in an article in The Economist, researchers are increasingly turning to sites such as
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