Since 2005, the dominant maker of digital maps has been Google. Developers, companies and users rely on Google Maps to look up locations, see snapshots of the world and get turn-by-turn directions. Even Apple has always relied on Google Maps for its iOS products, such as the iPhone and iPad. That is no longer the case. Apple has created its own maps program for iOS and it is looking to blow Google out of the water.
Apple is not only trying to replicate maps for iOS, it is trying to redefine it. Whether or not it has done so will be up for debate, but the new maps program demoed during Apple’s Worldwide Developer’s Conference keynote today looks impressive. Siri, Apple’s erstwhile digital assistant, has been integrated into the new product and can help you navigate or tell you how long it will be until you arrive at your destination. By integrating Siri into its own maps product, Apple has just created what will be one of the most popular hands-free mobile navigation systems in the world.
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