While greedy advertisers claim they’re skeptical about Facebook because it won’t give them obtrusive ad units, investors seem quite confident in its business, considering they’ve publicly poured $900 million into Facebook Preferred Marketing Developers according to a study by AlphaBoost. The future of Facebook ads is a particularly popular bet, as Ads API providers who brands and agencies buy and manage huge campaigns have pulled in $450 million in public investments.
Those backing PMDs include six of InvestorRank’s Top 10 Overall VC funds such as First Round Capital and Battery Ventures. Who are you going to trust as to the potential of Facebook’s business? Advertisers who want big flashy ads all over your news feed but are sore they can’t get them. Or today’s top VCs?
Page management has also been a huge area of investment, as VCs understand that big companies need helping managing their social media presence. Some big recent rounds in this area include Buddy Media’s $54 million Series B, Vitrue’s $17 million Series C, Wildfire’s $10 million Series B, and thisMoment‘s $7.3 million Series A.
Here’s the infographic from new Facebook Marketing company AlphaBoost‘s extensive research:
Read more : Who Believes In Facebook? Investors Who’ve Plopped $900 Million Into Its Preferred Marketing Devs
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