Video content is one of the fastest growing categories online. Television networks are scrambling to keep up, because the success stories so far have been smaller entities creating highly targeted and Web native content. The most successful video content producer right now is a company called Machinima, currently in the middle of an investment round that will include money from YouTube parent company Google. Machinima (its name is a combination of the words ‘machine’ and ‘cinema’) is a “video entertainment network for video gamers,” specifically targeted at the 18 – 34 year old male demographic.
This is the first in a series of posts we’re calling ‘What’s Next in TV.’
Machinima’s main distribution point is its YouTube channel, where it has 109 million subscribers and gets more than a billion views a month. In fact, Machinima is now the number one non-music channel on YouTube. As YouTube looks to compete with the big television networks, like CBS and NBC, it needs successful content producers like Machinima.
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