Socialcam is being called the “Instagram for Video” app. With this phrase comes the idea that, like seemingly every startup nowadays, the goal is to build an awesome and thriving community, pump up the product to the level of ultimate coolness and then cash in by selling to a bigger social company that may or may not have a working business model. That’s one way to look at it.
After one conversation with Socialcam CEO Michael Siebel, it seems like the future of social video isn’t in selling your company to Facebook – it’s in the niche communities that populate this tiny app. They are the true owners of this bustling social video community.
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