TechCrunch has discovered that software giant Oracle has bought social marketing platform Vitrue for $300 million. The acquisition will give Oracle a strong Facebook marketing platform to offer its enterprise clients. Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solution for big companies trying to win Facebook fans and push out marketing messages to the news feed.
TC understands there was a lot of interest. Several bidders approached the company but Oracle was the most aggressive. Oracle will combine it with their overall social cloud offering targeting enterprises.
Vitrue is one of the biggest of the social media marketing companies that have emerged over the last few years. It also integrates Pinterest and Instagram into their offerings.
More analysis to come.
Read more : Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million
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