Rdio Does A Super Weird Stealth Launch In The UK And France

Rdio has launched in the UK and France with a 7-day free trial of unlimited listening. Rdio hasn’t officially announced this, but it’s working. You can sign up for a free trial and stream.

The cost is £4.99 a month in the UK for web-only streaming, and £9.99 a month for unlimited streaming and mobile access. This is comparable with Spotify’s pricing.

The weird thing about this ‘launch’ is that usually a company would trumpet a launch in these significant, major European markets. Hell, what does it take to issue a press release?

Someone at Rdio needs to get on the clue train because just opening up like this without telling anyone is super weird.

We’ve put in a call to investors Atomico to see what on earth Rdio is thinking.