Never Mind The Servers: AngelPad Start-Up ElasticBox Makes It Easy To Set Up Web Apps

If your response to virtual infrastructure installations is a derisive “Boring, Sidney, booring” then maybe AngelPad startup ElasticBox isn’t for you. However, if you love cloud computing like Nancy loved heroin, I think you may be in luck.

ElasticBox, founded by former Microsofies Ravi Srivatsav, Alberto Arias Maestro, and Amadeo Casas Cuadrado, is a service that makes setting up and running a cloud-based service quick and easy. With the service you don’t have to set up the environment in order to run an app. Instead, you can focus on the actual functionality and far less on server maintenance.

Ravi wrote us saying:

While most of our competition focusses on the deployment and management of servers, ElasticBox focusses on the application level.

ElasticBox provides you with everything that is needed to deploy your applications where it makes more sense, whether your criteria is cost, performance or location all under a tight control of an enterprise grade policy management system

The company is currently bringing in a few hundred in revenue from actual paying customers, a surprising feat considering they launched on May 8. The service requires some onboarding right now but that will soon change. “We plan to open up for a self serve model in the coming weeks,” said Ravi.

“With the increased adoption of infrastructure as a service, enterprises are demanding software solutions that allows them to manage the execution of their applications in the cloud without having to deal with the challenges associated with server configuration and management. The ElasticBox team has seen this problems from the front line, at Microsoft, DynamicOps and MySpace,” he said.

The service supports multiple infrastructures including AWS and Microsoft servers. The goal, in short, is to allow folks to deploy their applications onto a clean, ready-to-run (dare I say “elastic”) box and let the company do all the IT maintenance and performance tweaks.

The service is open to customers right now although there is a waiting list of about 50 customers in the queue right now, making it a hot commodity. However, if you’d rather live at the quick and easy Chelsea Hotel of cloud computing environments rather than the staid estates of Lewisham, South East London, ElasticBox may be an interesting choice.