Hitwise: Bing Now Powers Over 30% Of U.S. Searches

Just a day after it announced its well-received updates to its search result pages, here is some more good news for Bing: according to the latest data from Experian Hitwise, Bing-powered searches — that is searches on Bing.com and search.yahoo.com — now account for 30.01% of all U.S. searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012. Yahoo grew somewhat slower, but still at a respectable 5% month-over-month and 7% year-over-year.

Things didn’t quite look so rosy for Google, though. Searches on Google.com, according to Hitwise, declined 3% in April 2011 compared to the previous month and were down 5% year-over-year. Google, of course, still remains far ahead of its competition. In April, almost 64.5% of all U.S. searches were powered by Google.

The 65 smaller search engines Hitwise also tracks only accounted for 6.51% of U.S. searches, by the way.

While Bing is still losing money – and while there have been some rumors about Microsoft trying to sell its search engine to Facebook – there can be little doubt that Microsoft’s persistence is slowly paying off and eating into Google’s still sizable lead. Leaving out the searches it powers on Yahoo, Bing itself, of course, still remains a niche player at under 15%, but crossing the 30% barrier is quite an achievement for Bing.