The big news in the world of tech acquisition may be Facebook’s $1 billion acquisition of Instagram. But startups that make games are more interested in a deal that happened back in March: Zynga’s $210 million purchase of OMGPop, the company behind Draw Something. For entrepreneurs in the gaming field, being bought by Zynga is the new exit strategy.
As frantically as technology giants like Facebook and Google have been flashing their cash to buy startups, big-game companies have been even busier. Zynga bought 22 companies in 2010 and 2011, and plans to increase its acquisition pace in the years ahead. That’s good news if you’re a gaming startup. Zynga has $1.8 billion in cash and is eager to spend it.
So who is going to get a piece of that Zynga bling? We asked Eric Johnson, who runs L.A.-based seed fund Ignited Labs. Ignited Labs
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