Executives, not Employees, are Driving the Consumer Tech in the Enterprise

Corporate IT is in turmoil as users shift from company-issue hardware and software to consumer offerings. Tech marketers like to think that employees are leading the way, but a pair of Forrester surveys reveal that executives are driving the change. And they’re listening more to their customers than their employees.

Late last year, Forrester polled 1,000 U.S., Canadian and European corporate executives from companies with 1,000 employees or more. Their top four business concerns, in order, are:

• improving business capabilities;

• increased customer expectations;

• pressure to cut costs;

• and increased competition for goods and services.