Everyme Adds Android, A Web App, and Instagram Integration

Everyme, the Y Combinator-backed mobile startup that helps users create groups for private sharing, is launching a whole bunch of new stuff today.

For starters, it’s releasing apps for both Android and the Web. Co-founder Vibhu Norby says both products have the same features as the iPhone app. On the Android side, Norby says “worked really hard” to create an app that was designed for the platform, rather than just porting over the iPhone app.

On the Web side, Norby notes that it’s unusual for “mobile-first companies like ours” to build more than a bare bones website pointing to the mobile app. But Everyme isn’t a normal mobile company — even though its initial product was a mobile app, it also allowed users to participate in groups through text messaging and emails. Norby says it was important that someone who got an Everyme email on their desktop or laptop computer could follow the link and join the conversation right now.

The company also made some improvements to the iPhone app too. Groups on Everyme are called Circles, and Norby says the process for creating them was “pretty bad.” Now the process has been streamlined, so you can add or remove people from circles with just a couple of taps. The invite process has been too. Previously, if you added someone to a circle who wasn’t already a member of Everyme, they wouldn’t know about it until they joined the app, or until someone shared a story in the circle. Now if you add a non-member to a circle, you can turn invites on to notify them by email or text.

One of the cooler features is something called Magic Stories, where the app automatically generates Everyme updates based on updates from your other social networks. Today it’s adding Instagram integration, so if you post a popular photo on Instagram, it will be shared in Everyme too.

Last month, Everyme’s team said that there were 200,000 people in Everyme circles. Now Norby tells me there 400,000. You don’t need to be a registered user to be added to a circle, so that doesn’t necessarily reflect the app’s current activity levels. In fact, I was a little skeptical since the circles I’ve created or joined are pretty barren, but Norby says it’s more designed for “non-tech folks” who don’t want to share everything on public social networks. For those users, Everyme seems to take the place of texting or calling. And they’ve shared 100,000 stories and 30,000 photos.