Disrupt NYC 2012: The Agenda

Good morning everybody! It’s beginning to look a lot like NYC Disrupt time (seriously, Disrupt is a force of nature in more ways than one). For those of you wondering why we haven’t been returning email/phone calls/telegrams/carrier pigeons, TechCrunch Disrupt NYC is happening in two weeks, starting May 21st and going through the 23rd, preceded by our Red Bull-ified Hackathon.

We promised you a great show and that is exactly what we are going to give you; First and foremost bringing (some of) the band back together, with our illustrious founder Michael Arrington and former colleagues MG Siegler and Jason Kincaid also taking the stage.

We are expecting more than 1,500 attendees this year and that even more startups from around the world than last year will battle it out for the Disrupt Cup and $50,000 prize. After sitting through a slew of rehearsals all week, we’ve seen some amazing contenders; And promise you that these startups will not disappoint.

And, this is the last call for early-stage startups to participate in Startup Alley. If your startup is less than 2 years old and has under $2 million in funding, the Startup Alley package gives you the opportunity to demo Monday or Tuesday of the conference and 2 full admission passes to the conference. The audience-choice Startup Alley company of the day gets to present on stage at Disrupt and earn the chance to fight for the top $50,000 grand prize. Startup Alley packages close Monday, May 14, so act fast or email Gene McPherson for details (gene at techcrunch dot com).

We have already announced many of our special speakers and guests, but there are more coming so stay tuned. Tickets are on still on sale here, and the initial agenda is below.

Monday, May 21st

8:50am – 9:00am
Register for TechCrunch TechRecs

9:00am – 9:10am
Opening Remarks

9:10am – 9:20am
Welcome

9:20am – 9:40am
Fireside Chat with Fred Wilson (Union Square Ventures)

9:40am – 10:00am
Founders Stories with Jason Goldberg (Fab)

10:00am – 10:25am
Building the NY Startup Ecosystem: David Tisch (Tech Stars), Jake Schwartz (General Assembly), Brooke Hammerling (BrewPR), Ben Lerer (Thrillist), Alexis Ohanian (Y Combinator)

10:25am – 10:35am
A Special Product Announcement

10:35am – 10:50am
BREAK and BROWSE STARTUP ALLEY

10:50am – 11:15am
When Will Fashion Tech Just Be Fashion?: Neil Blumenthal (Warby Parker), Ashley Granata (Fashism), Jennifer Hyman (Rent the Runway), Alexis Maybank (Gilt Groupe)

11:15am – 11:35am
Power Play with Tom Katis (Voxer)

11:35am – 11:55am
Fireside Chat with David Karp (Tumblr)

11:55am – 12:15pm
Engineering on the Best Coast

12:15pm – 12:30pm
Power Play with Andrew Keen

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm – 2:30pm
How the Battlefield Works

2:30pm – 3:30pm
Startup Battlefield: Session 1

3:30pm – 3:45pm
BREAK and BROWSE STARTUP ALLEY

3:45pm – 4:45pm
Startup Battlefield: Session 2

4:45pm – 5:00pm
BREAK and BROWSE STARTUP ALLEY

5:00pm – 6:00pm
Startup Battlefield: Session 3

6:00pm – 7:30pm
Browse Startup Alley

9:00pm – midnight
After Party

Tuesday, May 22nd

9:00am – 9:10am
Opening Remarks

9:10am – 9:30am
Fireside Chat with Jeff Jordan (Andreessen Horowitz)

9:30am – 9:50am
Power Play with John Borthwick (Betaworks)

9:50am – 10:20am
How Many Angels Can Dance on Term Sheet?: Ron Conway (SV Angel), John Frankel (ffVentures), Fritz Lanman, Harjeet Taggar (Y Combinator)

10:20am – 10:40am
Fireside Chat with Keith Rabois (Square)

10:40am – 11:00am
Fireside Chat with Roelof Botha (Sequoia Capital)

11:00am – 11:20am
BREAK and BROWSE STARTUP ALLEY

11:20am – 11:30am
A Special Product Announcement

11:30am – 11:55am
New Media: Where We Go Now That We’ve Won: Jonah Peretti (BuzzFeed), Gabe Rivera (Techmeme)

11:55am – 12:30pm
UX/UI: Design Office Hours

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm – 2:20pm
How Social Advertising is Working: Tim Armstrong (AOL), Melissa Brenner (NBA)

2:20pm – 2:30pm
How the Battlefield Works

2:30pm – 3:30pm
Startup Battlefield: Session 4

3:30pm – 3:45pm
BREAK and BROWSE STARTUP ALLEY

3:45pm – 4:45pm
Startup Battlefield: Session 5

4:45pm – 5:00pm
BREAK and BROWSE STARTUP ALLEY

5:00pm – 6:00pm
Startup Battlefield: Session 6

6:00pm – 7:30pm
Credit Suisse Networking Reception

6:00pm – 7:30pm
Browse Startup Alley

9:00pm – midnight
After Party hosted by AT&T
Hudson Terrace
621 West 46th Street
Conference badge required for admission

Wednesday, May 23rd

9:00am – 9:10am
Opening Remarks

9:10am – 9:40am
Brooklyn Makers: Ayah Bdeir (littleBits), Duncan Frazier (Bit Banger Labs), Amol Sarva (Peek), Peter Semmelhack (Bug Labs)

9:40am – 10:00am
Founders Stories with Cyrus Massoumi (ZocDoc)

10:00am – 10:25am
Revolutionizing Beer with Churchkey Can Co.: Adrian Grenier, Justin Hawkins, Ryan Sowards

10:25am – 10:50am
Government Innovation: Why Tech Companies Need To Pay Attention with Greg Ferenstein

10:50am – 11:00am
Special Product Announcement

11:00am – 11:20am
BREAK and BROWSE STARTUP ALLEY

11:20am – 11:40am
Fireside Chat with John Lilly (Greylock)

11:40am – 12:00pm
Power Play with David Lawee (Google)

12:00pm – 12:30pm
Investing: It Was The Best Of Times, It Was The Worst of Times: Mike Abbott (KPCB), Josh Kopelman (First Round Capital), Charlie O’Donnell (Brooklyn Bridge Ventures)

12:30pm – 1:30pm
Charity Auction hosted by Outbid

12:30pm – 2:00pm
LUNCH and BROWSE STARTUP ALLEY

2:00pm – 2:20pm
Fireside Chat with Dan Huttonlocher (Dean of Cornell University Tech Campus)

2:20pm – 2:30pm
Hackathon Highlights

2:40pm – 2:55pm
Startup Battlefield Alumni

2:55pm – 3:15pm
Fireside Chat with Marissa Mayer (Google)

3:15pm – 3:30pm
BREAK and BROWSE STARTUP ALLEY

3:30pm – 5:30pm
Startup Battlefield Finals

5:30pm – 7:00pm
Cocktail Reception hosted by Hatch/IAC

7:00pm – 7:30pm
Closing Awards Ceremony and Passing of the Disrupt Cup

9:00pm – midnight
After Party

Startup Battlefield Judges: Mike Abbott,  Michael Arrington, Jon Auerbach, Adrian Aoun, John Backus, Cyan Bannister, Roelof Botha, Tracy Chou, Chris Dixon, Shana Fischer, Chris Fralic, John Frankel, Pat Gallagher, MC Hammer, Josh Kopelman, David Lee, Marissa Mayer, Stephen Messer, Charlie O’Donnell, Ron Palmeri, Shervin Pishevar, David Roseblatt, Bijan Sabet, Dave Samuel, Fred Wilson, Michelle Zatlyn

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