A common question among technology companies looking for attention is: “How do I trick an analyst into talking about my product?” The answer: Find a really bad analyst.
Still, the question raises a good point. A lot of vendors view analysts as mythical, cave-dwelling beasts who demand ritual sacrifices before they deign to cover a new technology product. It doesn’t have to be that way.
Many tech companies try treating tech analysts like press, clients or financial markets, and that just doesn’t work. To correct that behavior and demysticize the process, check out this five-step crash course in analyst relations. These
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