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Color Partners With Verizon To Bring Livestreaming Audio and Video to iPhone, Android

Pre-Broadcast_Web

After a disastrous launch and a not-so stellar pivot, Color may finally have found its stride and a rather large core user base. Today, Color and Verizon Wireless have entered a three year deal to bring live streaming video and audio to its fleet of 4G LTE smartphones, including all compatible Android devices and even the iPhone.

Audio streaming will be exclusive to Verizon’s 4G LTE devices. The app will also come pre-loaded on the majority of all upcoming 4G LTE Android smartphones. Verizon iPhone users have the choice to download or update the Color app straight from the App Store. That’s all well and good but what’s really interesting about this partnership is that Color will ostensibly be living in the cloud. If Color were to extend the 30-second livestream to 35 seconds, for example, users won’t be forced to update the app to unlock new features.


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