Boutique Chic: Five Great Analysts Who Are Under the Radar

There’s a reason that IDC, Forrester, and Gartner are so big. They offer scale and coverage that small firms can’t match, and they attract industry heavyweights who can make or break emerging technologies. But there’s a downside to scale. Unless you’re a corporate whale, it’s easy to get lost in the shuffle, and getting that superstar on the phone in a pinch might take more time than you have.

I’m certainly not suggesting that you throw away your existing subscriptions, particularly if you’re a vendor or solution provider. Put some effort into those relationships, and they’ll pay themselves back several times over. But there’s something to be said for the little guy, and there are hundreds of smaller analysis firms that can provide you with the kind of service and support you need to make informed decisions on a daily basis.

There’s no way to provide a comprehensive list of analysts or coverage areas in small firms, but I’ve chosen five analysts who exemplify the kind of breadth in business model, coverage areas and perspective you can find when you look beyond the Big Three. Full disclosure: I’ve worked with some of these people before, but don’t hold that against them.

Billy Pidgeon
M2 Research
Coverage Area: Gaming

The gaming industry is a tough nut to crack. It’s an art, a business and a unique exercise in supply-chain economics. Plenty of analysts cover financials (“300,000 units shipped!”) and tech (“11 million polygons!”), but most leave the games themselves to the press.

M2’s Billy Pidgeon understands all three worlds. While he’s spent the last dozen years at various research houses, Pidgeon will always be a gamer at heart. He’s produced more than 20 games, including major releases such as 1997’s Turok: Dinosaur Hunter. This street cred gives him access to insights and talent that more buttoned-up analysts might miss. If you’re looking for one-on-one practical advice about the gaming market from someone who’s been there but also gets the big picture, check him out.

The Guys at RedMonk
RedMonk
Coverage Area: Multiple (Tech-Related)

If you’re a Firefly