LG To Pull Away From Windows Phone’s Loving Embrace, Refocus On Android

Sure, Windows Phone is still but a baby alongside Android and iOS, but the platform shows promise. Woz likes it. And the fact that it’s backed by hardware partners like Samsung and Nokia says good things, as well.

But it would seem that LG, coming off of a few quarters in the red, has decided to back away from the platform.

LG reportedly told the Korea Herald that the company would be focusing on Android handsets going forward, since “the total unit of Windows Phone sold in the global market is not a meaningful figure.”

Of course, the platform is way late to the game and shouldn’t necessarily be expected to come in and change the mobile landscape overnight. Yet, the fact that Nokia has put so much of its weight behind the OS should say something about the potential of the platform, as well as the huge differences between the companies.

Both LG and Nokia have had a rough past year. Nokia saw its lowest market share in 14 years, in fact, but despite the fact that change is scary and risky, it’s better to take a chance on something new when you’re down and out than to repeat the same formula.

The Nokia Lumia 900 doesn’t really compete very well on paper, but Windows Phone is its saving grace. The OS is engaging and different, and that can go a long way in a world where iOS and Android have been dominating for so long.

LG, on the other hand, has decided to go back to its original plan, even though a fresh new OS on a few solid pieces of hardware could be the beginning of a refreshed LG.

It’s too early to tell if Windows Phone will be the third mobile ecosystem, but Verizon CEO Lowell McAdam has faith in it, and so do I.

[via WP Central]