Longtime analytics player Webtrends announced a social marketing suite called Webtrends Social, which is actually a revamped version of its Webtrends Apps product. The company says the suite will allow users to create and manage a Facebook presence without writing any code or integrate any other tools.
Of particular note is that Webtrends is one of the few companies with access to the invite-only Facebook Ads API, which means it will be able to create features that few if any of its competitors can replicate at this time.
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Webtrends Social includes a page dashboard, wall management (including keyword filters and alerts) and tools for building and customizing branded Facebook apps. The app builder uses a drag-and-drop UI design to enable marketers to create apps without coding.
And of course it will feature analytics, based on data gathered from the Graph API, Insights API and the Ad API. The analytics will also track apps and campaigns.
Webtrends Social is a freemium product. The free version includes one Facebook page and one app. The mid-tier version, for companies with fewer than 100,000 fans, costs $250 a month. Webtrends did not disclose enterprise pricing.
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