According to Ongo, a curated news service, more than half of Americans go online for news once or twice per day, and nearly one-third check for news three or more times. As we’ve reported, online news consumption reached a major milestone this year, surpassing newspapers as a preferred news source for the first time.
Fifty six percent of the 726 respondents go online for news once or twice per day, 26% visit three sites, and 24% visit four or more sites. The survey also found that men were more likely than women to visit multiple sites.
The most important news topics for the respondents were national news (77%), world news (75%), and local news (73%), followed by health (50%) and politics (49%).
Ongo reports that 37% spend between 15 and 30 minutes daily reading news online, 26% spend between 31 minutes and one hour, and 21% spend 15 minutes or less.
The survey needs some clarification, and we’ve reached out to Ongo for comment. How do they define “sites?” Did they ask about native apps as well as websites? What was the full list of news topics presented to participants? Were the reading times self-reported, or were they measured? We’ll update this post as we learn more about the survey.
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