Independent mobile advertising network, InMobi, reported a 37.9% growth in mobile advertising in Africa over the three months from February to May.
On InMobi’s blog, Surag Patel said, “This growth was largely driven by the continued growing trend towards smartphone adoption in these markets.”
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InMobi recorded 4.1 billion impressions from Africa.
Nigeria led the pack in terms of growth, at +8.4%. Nokia remained the leader among devices, with 37.9% of phones on the Nokia OS and 61% of impressions registered on Nokia handsets.
Please note the chart below covers only April.
During the same period, mobile advertising grew by 10% in Asia, reaching 18 billion monthly impressions.
Mobile phone photo by David Dennis
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