For online marketers and other content creators, the need to optimize one’s content for search and social media is now well-known. What’s less clear for many is how to go about it. Which keywords are best to use? How frequently should you use them?
It was with these questions in mind that Eightfold Logic created InboundWriter, a new social writing Web app that analyzes the keywords in a given block of written copy and provides feedback about how to more effectively optimize that content for search and social.
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As a press release from the company explains:
InboundWriter indexes the social web in real-time to see what target audiences are reading, sharing and discussing online. It then streams this intelligence into a web-based document editor, providing clear recommendations about the best words and phrases to use to create the most compelling content possible. Writers can measure and optimize their content through interactive feedback mechanisms
Once you enter your content into InboundWriter, it will scan Websites like Facebook, Twitter, LinkedIn, Quora, Amazon and Wikipedia, as well as major search engines, for similar content. You can also identify three other Websites of your choosing for it to scan. For example, this might include three of your competitors’ sites or a few like-minded blogs.
Once your content is scanned, Inbound Writer gives it a score of 1 to 100 and then identifies ways to improve its findability. On the righthand side of the dashboard, you’ll see a list of keywords and phrases that it considers relevant to what you’ve written. The list starts with phrases you’ve already used in your copy and then provides some other related terms you may not have thought of.
The product is new and in beta so its feature set is still being developed. The “Social Factors” and competitive benchmarking features is due to be rolled out this summer.
Right now, it’s more or less a glorified SEO keyword analysis tool, but it’s a promising one with more features on the horizon. Some other ideas the company is considering working into InboundWriter include a WordPress plugin, incorporating demographic data, a duplicate content catcher, and a “Batch Auditor” that “systematically analyzes your Web properties for content optimization opportunities.”
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