Twitter: We Need to Create a Better Consumption Experience for Our Users

Jason Goldman, Twitter’s vice president of product, just joined TechCrunch’s MG Siegler on stage at this year’s LeWeb in Paris. During this interview, he noted that Twitter will ramp up its integration with third-party apps in the near future and roll out more partnerships shortly. Asked about Twitter’s product plans for the future, Goldman noted that he hopes that Twitter can improve the content consumption experience for its users.

While he did not announce any new products for Twitter, Goldman did announce that he is leaving the company by the end of the month, though he will stay on in an advisory role for “the next few years.”

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While Goldman did not announce his future plans, he did point out that he wasn’t looking to go to Facebook and Google and doesn’t have any current plans for starting another company.

Third-Party Integrations

Talking about yesterday’s new integrations with Instagram, Rdio, SlideShare and a few other companies, Goldman noted that he doesn’t quite see the new right pane on the new Twitter interface as a new development platform, but in the future, he said, this will become a place where a lot of innovation can happen. Twitter will also ramp up the number of integrations that it will launch now that the frameworks are in place.

Indeed, he noted that the one area where Twitter could really improve in the future is the consumption of content on the site.

Twitter’s Developer Ecosystem: We Try to Provide the Best Solutions for Users

Asked about Twitter’s relationship with its developers, Goldman noted that the company wants to create the best experiences for its users. He does believe, though, that there is a role for apps like Seesmic and TweetDeck in the long run, especially not that Twitter has started sharing revenue it receives from its Promoted Tweets product with some developers. Goldman also thinks that a lot of innovation will happen around how developers will surface the most interesting content on the service.

Siegler asked Goldman about Twitter’s biggest product mistakes in the past. According to Goldman, his own user interface decisions in the early days of Twitter were not always optimal. As an example, Goldman pointed out a feature he tested that would forward tweets to phones by text messages whenever a user was signed out from his Jabber account. This, he noted, is an example for Twitter trying to be “too clever” in the early days.

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