Android
This was Android’s year. The mobile operating system from Google has seen dramatic increases in terms of phone sales, market share, ad impressions, apps, you name it – any way you measure the mobile landscape, Android is there, climbing higher and higher. In September, analyst firm Gartner made waves with its prediction that Android would become the number two mobile OS worldwide by year-end. By November, Android reached the top spot in the U.S., and yep, number two worldwide based on shipments.
“Android swamped the market in 2010 and in 2011 it will become the share leader via lower cost, entry level smartphones,” says Forrester’s Golvin.
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