The link sharing service AddThis, which said this month that it’s now tracking the interests of more than 1 billion people across the web, has published an infographic breaking down the most popular destinations for content shared through its little widget. Sites with an AddThis widget (like ours, above) allow readers to send pages of interest to friends through 300 different methods. What’s the most popular way people share?
Facebook. Now more than ever, AddThis reports that Facebook’s share of sharing grew from 33% last year to 44%. The company says that email, the second most popular method of sharing through its service, is 38% bigger than sharing on Twitter! And MySpace, though in sharp decline (down 27%), remains very popular. There are of course many different ways to share content, but these numbers from AddThis are quite interesting none the less. If you’re not making it easy for website visitors to share your content by email, for example, you’re probably making a big mistake.
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One of several infographics the company released this year is below, click to view full size. Absolute numbers on this would be nice, but the company is unlikely to offer a full break-out for competitive reasons. Consider this a colorful snapshot of a changing world of media distribution.
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