While the Web and the limitations of most browsers sometimes limit what designers can do online, one advantage of the Internet is that it allows them to easily test different ideas and instantly get feedback for how well a specific design performs. With Verify, interactive design firm ZURB is now giving designers an toolkit with eight different test for evaluating and comparing their ideas based on user feedback.
Sponsor
ZURB’s founder and “Chief Instigator” Bryan Zmijewski
“To truly design around the needs of people, Verify blends both quantitative and qualitative feedback to help product teams make faster and more informed design decisions without having to fully implement ideas.”
Among the tests available in Verify are a memory test, an A/B preference test and click tests, as well as a number of annotation-driven tests. Users who opt to pay for Verify Premium ($29 per month) also get access to demographic reports and the ability to link multiple tests together. Pricing for the service starts at $9 per month for accounts that don’t offer these premium services. ZURB also offers a 30-day free trial.
With Verify, ZURB wants to give designers a toolkit that allows them to quickly verify specific ideas, but also gives them the ability to turn this feedback into actionable reports. It’s important to note, too, that these tools are not so much meant to be used for usability testing, but for gathering design feedback and enabling product managers, design teams and marketers to quickly test ideas and make design feedback an integral part of the development process.
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