IBM‘s obsession with analytics made its way into social networking today with the announcement of Lotus Connections 3.0. New analytics driven features include recommendations of other users to connect with based on shared interests and content recommendations based on past actions. IBM also announced support for Android to compliment its existing iOS and Nokia S60 support.
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Lotus Connections is IBM’s internal social media suite and features profiles, blogs, wikis, bookmarking, status updates. We covered last year’s launch of Lotus Connections 2.5 here. The suite is also available in a more limited hosted SaaS version.
We first reported on IBM’s analytics obsession just over a year ago. We took a look at how IBM’s business analytics technology differs from other vendors’ approaches here. IBM seems to be concentrating its efforts on real-time analytics systems that can return information without being queried. Infoworld has great coverage of this here.
IBM has been steadily increasing its intelligence and analytics holding. To cite just a few, the company purchased Cognos in 2007, SPSS last year, and Coremetrics and Netezza this year.
Effective analytics would certainly be one way to compete in an increasingly crowded enterprise social media marketplace. And considering its Coremetrics acquisition and partnership with KickApps, it appears to be taking social CRM seriously. The obvious next step is to start stitching some of this stuff together.
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