Ustream, the live-streaming video service, announced this morning that it will begin allowing broadcasters to charge viewers to watch content on a pay-per-view model. In addition to pay-per-view, the site will begin offering ad-free broadcasting.
The move can mean great things for both broadcasters and viewers, as it offers a way to monetize streaming video while also bringing content to the site that might not otherwise be available.
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According to Ustream, the feature will be rolling out in the next couple of weeks with broadcasters gaining the ability to monetize their content using PayPal. With the feature, “pay-per-view is democratized and broadcasters have a chance to attract some of Ustream’s 45 million monthly viewers,” the company writes on its blog.
Currently, the program is only open to a few select broadcasters, but will be accepting applications soon. Ad-free broadcasting will become available in early November.
What do you think – would you pay a small fee for a high-quality broadcast of a conference you couldn’t attend, but wanted to watch part of anyways? Might the feature attract higher-profile broadcasters that want a quick and simple way to monetize live video?
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