This Week in SMB Tech: Video Conferencing, Effective Social Media and Mobile Printing

Keeping up with every RSS feed item, tweet and emailed link is hard enough for anybody, let alone someone who’s trying to run a business. That’s why each Friday, ReadWriteBiz rounds up the week’s most important tech news and insights for small and medium-sized businesses.

Have you ever wished you could print a business document from your mobile device? The Digital Inspiation blog had a rather handy post earlier this week outlining how you can do exactly that, using Dropbox. Very clever stuff.

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On Monday, self-proclaimed social media scientist Dan Zarella published yet another insightful post showing that content published in the morning gets shared more on Facebook, although retweets on Twitter tend to peak later in the day, according to Zarella’s data. Speaking of social media, GigaOm’s WebWorkerDaily outlined the do’s and dont’s of using social networking sites in a professional capacity. They offer a specific example of how a company can screw up on Twitter, as well as some advice about who should manage your company’s social media accounts and how they should conduct themselves.

When Cisco launched Umi, its HD teleconferencing solution, on Wednesday, NewTeeVee’s Ryan Lawler was quick to point out that its $599 price point (plus monthly subscription fee of $24.99) would put it out of reach for most consumers, but as WebWorkerDaily chimed in, it may well be a viable solution for SMBs.

If Umi doesn’t fit your budget, the makers of GoToMeeting announced that the popular online meeting tool would include HD video conferencing by the first quarter of next year.

Here on ReadWriteBiz, we reviewed some of the must-have themes and plugins for small businesses using WordPress to run their Websites. Both topics have generated quite a bit of conversation in the comments, so if you’re a WordPress user, be sure to join in the discussion.

Another item that generated a lot of comments here at ReadWriteBiz was yesterday’s post about Google’s poor marks from the Better Business Bureau. Some of you agreed with the BBB’s assessment of Google, while others criticized the BBB in general or thought the low marks were unjustified.

Discuss