Cloud computing’s most entertaining CEO had a field day today in his keynote at the Gartner Symposium.
Marc Benioff railed on Oracle..again. He called Mark Zuckerberg the next Bill Gates. And he said that Facebook is a model for the enterprise.
Oracle deserves the grief for its cloud-in-a-box spin. Zuckerberg? We’ll see. But the adoration for Facebook is getting to be a bit over the top.
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What’s ironic is that when Mark Zuckerberg mentioned the enterprise earlier this month, he did not talk about Salesforce.com. He referred to Socialcast.
Maybe there’s a reason for that.
Activity streams are part of the Socialcast DNA. it is the root of its innovation. The service s more closely in line with Facebook than Salesforce.com. That became further evident today with Socialcast Reach. It’d a distributed service. The activity stream may be ported to any application – even Salesforce.com
Activity streams are not part of the Salesforce.com DNA. It’s an additional cost to use Chatter. The service is strapped on the Salesforce.com platform. In reality, Salesforce.com is at its core a CRM environment. Its social components are relatively new.
Benioff said as much in his keynote today when he talked about Salesforce.com’s roots. From Between the Lines:
“The only reason we have a business is that Siebel had a meltdown for most customers. It’s not like we walked into a sea of success with Siebel customers. Customers pulled the plug and plugged us in. It’s not an isolated story. It’s about the model,” he said.
We’ll leave it at that for now. Salesforce.com is a solid platform. But its roots are more in line with CRM technology than the new generation of activity stream technologies from companies like Socialcast.
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