Do you ever feel like a zombie after a long day at work? You feel so depleted and tired. You hardly have any energy left at all. The only thing you want to do is eat comfort food, pop open a brewski and watch television until bedtime.
Sales and Marketing Tips for Freelancers
Sales is a four-letter word.
Wait a minute, it’s five letters. And it’s that innocent “s” at the end that changes everything. “Sale” is good. “Sales” is bad. At least it is in many a freelancer’s mind. It conjures up images of plaid-clad, cigar-smoking wheeler-dealers who try to badger you into buying something you neither want nor need.
10 Ecommerce Design Tips for Increasing Conversions
Sometimes, web stores get too artsy with their designs. Some use flash animations that can slow down the shopper’s browser, while others use color schemes that send the wrong signals to shoppers.
Fight The System: Battling Bureaucracy
If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I worked at IBM for three years and now spend most of my days working alongside battle-weary internal teams.
Confusion to Clarity in 3 Steps
Time and time again, I’ve watched coaching clients walk into my office stuck, in the fog of confusion about some situation in their lives. They are sure that they don’t know how to move forward, that they don’t know which next step to take.
We’ve all been there – in that uncertain, frustrating place. It’s no fun.
How to Measure Social Media’s Impact on Customer Retention
Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.
The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?
15 Brilliant Tips to Help You Earn More
I often hear freelancers say they’d love to earn more money. They want more clients. More passive income. More revenues.
And frankly, who doesn’t want more money? The more money we have, the more we can have what we want from life, whether that means more free time, more cool gadgets, a better house… you name it!
How to Sell Yourself to Do-It-Yourselfers
Aw, darn. After writing what I thought was a bang-up proposal for a ready-to-buy client, I get word that he’d rather do a basic website himself.
This, despite the fact that he’d already said that he wanted to present a professional image of his organization to grant funders. I seriously doubt that, by going the DIY route, that he’ll create such an image.
How to Not Catch a Social Media Disease
I caught a disease from social media and I don’t know if it’s “tweetable” by modern medicine. I am fully vested in all the important social sites; LinkedIn for business, Facebook for friends, old business coworkers and a few “must know” people registered for the big time waster. I even have a fan page.
5 Blogging Mistakes That Make You Look like an Amateur and Cost You Sales
Could it really be possible that your blog is costing you sales?
Well, imagine this: a potential client searches Google for products or services like yours, picks a likely-looking site from the search results, and lands on a site that displays… a bunch of articles.
You can guess what happens next: “What is this? Am I in the right place? I was looking for a store… I must have the wrong site.” And they click away. They go back to Google and click the link to your competitor’s site, where the home page content promises them exactly what they want.
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