-Kynetx announces native integration with the Amazon API, allowing Amazon Associates to sell products across any site, platform or web-enabled device-
March 5, 2010, LEHI, UT— Kynetx today announced integration with the Amazon eCommerce API, facilitating fundamentally different distribution models for Amazon Products. Developers can now easily create apps that leverage both the context-sensitive, cloud-based Kynetx platform and Amazon eCommerce data to sell relevant Amazon products across any URL or web-enabled device.
Since its launch last Fall, the Kynetx developer program has produced more than 1,000 applications that perform context and data mashups in never-before-seen ways. With today’s announcement, Kynetx and Amazon developers can make their applications more powerful while also increasing the revenue their Amazon affiliate partnership provides.
Based on customer context, applications created on the Kynetx Platform can offer Amazon listings that are ideally suited to consumer interests and needs. And because the intelligence of the app lives in the cloud, the experience can stretch across any site or web-enabled device. One example would be a mashup that understands user context (preferences, behaviors, location) while visiting favorite movie sites. As a user moves from site to site, researching films, the app would serve up Amazon inventory for purchase based on that context.
“With this integration, we open the door for any developer to create new channels, apps and revenue models that marry Amazon inventory data with other context in a secure, seamless way,” said Stephen W. Fulling, Kynetx CEO. “And because Kynetx apps can touch the customer anywhere they choose–on any site, smart phone, platform, or browser–developers can invent entirely new forms of commerce, communication and experience on the web in a fast and flexible way.”
Kynetx provides native support for Amazon’s Signature Version 2 with authenticated REST requests, allowing developers to create browser extensions that use Amazon data without exposing the developers’ access credentials. KRL natively understands the Amazon’s Advertising API ItemSearch and ItemLookup operations through the JSON interface.
For more information, visit the Kynetx Developer Blog at http://code.kynetx.com. Also, developers can attend the upcoming Kynetx Impact Conference in Salt Lake City April 27-28, 2010.
About Kynetx
Founded in 2007, Kynetx is a private company that has created a development platform for applications that understand and respond to user context across any web-enabled device. Developers and businesses can use this platform to quickly mash up data, functions and interface points in order to create the next era of software services and Internet applications.
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PR Contact Information:
Cheryl Snapp Conner
Snapp Conner PR
801 994-9625
cheryl@snappconner.com
See how to create apps on Kynetx Platform using Amazon eCommerce data:
View an example of a Kynetx App using Amazon data:
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