Web Design – The Old & New Ways
My approach to web design (like the Pro Web Design Alliance I’ve just founded) is based on the principle that the vast majority of websites don’t achieve a fraction of their potential success Success is governed by just two main factors: Traffic and Conversion: How many of the right people can you attract to your [...]
Read More →BetAdvisor – A Test in Conversion Rate Optimisation
We recently did some work for a client – BetAdvisor, an online sports betting & tipster service. Here’s some of the results and how they’ve affected the site.
Read More →Affiliate Marketing – the Easiest Way To Earn Good Money?
Times are tough all over, and everyone’s looking for an easy way to earn extra cash. Normally, there are two ways to earn money: Sell products (stuff) Sell services (your skills) But what if you don’t have the products or skills to sell right now? There is a third way, which is becoming more popular. [...]
Read More →A Simple Way to Mine for Marketing Gold
The great thing about marketing is that you never stop learning – even things you thought you already knew! I recently had an awakening. I haven’t been practising what I preach… About research this time. You may have heard me talk about the need to use both creative and analytical thinking when trying to optimise a process. How creativity [...]
Read More →Interested in 3D animation? Cheap online training – with a full month free
How would you like to learn 3D animation? Pro animator Benedict Hickson is offering a free month’s online training in 3D modelling and animation.
Read More →5 Reasons to Optimise Your Site for Mobile
It seems like the whole world has a smartphone these days. As of December 2010, a reported 31% of all US mobile phones were smartphones. That means there’s likely to be a LOT of people viewing your website on a mobile device. Do you know what kind of experience those people have on your site? [...]
Read More →Great feedback from UK SEO Training Course
I just ran a one-day SEO crash course for 5 small business owners. Really, if you have your own business you should get trained to do your own SEO.
Read More →How do You Build Your Websites?
I’ve written before about why WordPress is our CMS of choice. We’re big advocates of the WordPress platform, and believe it can be used for almost any type of website. But we’re interested in the opinions of our readers, so we’d love it if you could complete the following poll, and let us know your [...]
Read More →Wanted! Small Business Sites for Link-Building Experiment
This is a quick message to all owners of small or medium business. We are considering setting up a full-scale link-building service for people just like you, but we’d like some test sites… If you don’t know, inbound links are absolutely essential for getting good listings in the search engine results. And if you’re not [...]
Read More →Top 20 Power Words that Sell!
We were asked, by some of the attendees of a recent webinar we held, to write a definitive list of power words that will help sell any product or service, in any market. I thought this was a fantastic idea so I’ve been busy compiling a list of my ‘Top 20 Power Words that Sell’, [...]
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