The ‘second screen’ social TV app market was full of promise a couple of years ago, but previously hot contenders have struggled and folded, or – as with GetGlue and i.TV, merged and relaunched. We haven’t heard much from once-hyped Zeebox of late, and it turns out that was for good reason; it’s been planning a relaunch of its own. From today, the Zeebox name is no more. Instead the startup has pivoted to become Beamly, a ‘social network for TV’ aimed at women under the age of 35. The new apps and website allow users to follow shows and stars…
This story continues at The Next Web
Read more : The second age of second screen: Zeebox reboots as Beamly, a social TV network for young women
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