Jonathan MacDonald is the co-founder This Fluid World boutique consultancy in London. His presentation at The Next Web conference this year covered the idea of expecting and embracing change.
MacDonald feels that current digital and branding trends are a good indicator of the future and that keeping an eye on these tendencies will help businesses be prepared.
We caught him right after he had spoken on The Next Web stage to talk about survival, organisation and getting comfortable with change.
Read more : Meet Jonathan MacDonald, the man who helped us embrace change at #TNW2012
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