As promised, Instagram is bringing ads to its users in the UK. They will begin to appear in the app later today and will feature “carefully selected brands” such as Starbucks, Cadbury and Sony Music. Ads will be highlighted with a “Sponsored” tag next to the name of the photo or video’s creator. The hope is that they’ll be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed. “We want ads on Instagram to be as engaging and high-quality as the experience of flipping through a favourite magazine,” James Quarles, Global…
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