Booking Now for iOS comes to Europe with the promise of simplifying last-minute accommodation booking

Booking.com has today announced the launch of its Booking Now app for iOS users in the UK, following its launch in the US and Canada in January. Available to download from the App Store now, the updated Booking Now app lets travelers book last-minute accommodation in just two taps. More than simplicity though, it also offers a tailored booking experience that personalizes real-time search to find properties that match the user’s “unique traveller profile,” the company said. More bookings equal more personalized matches. As you’re swiping your way around the available matches and options, any that particularly stand out can…

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